Choosing accountable marketing for your restaurant

How many different ways have you tried to get your name out to the people?

Have you had random coupons inserted into countless publications? Have you had ads on the local radio stations? Have you had a man in a chicken suit holding up your signs on the side of the road? Chances are you’ve had experience in some sort of marketing, whatever your marketing strategy is.

In 2006-2007 the National Restaurant Association says that restaurant industry sales for 2006 exceeded $511 billion. From those restaurant sales numbers, the National Restaurant Industry also says that on average, restaurants spent 2 cents for every dollar on marketing expenses. This means that restaurants spent over $10 billion dollars marketing themselves.

So what do these numbers about restaurant sales and restaurant marketing mean?

Absolutely NOTHING.

The marketing expenses for your restaurant mean nothing if you cannot calculate the ROI (Return on Investment). This means that for every cent you spend on marketing for your restaurant, you should know how much profit you will gain. If you don’t know roughly how much a certain marketing expense will increase the sales or profit for your business, then you are not making smart marketing decisions for your business, you are GAMBLING.

Responsible marketing for your restaurant requires 3 steps:

• Create a budget for each marketing promotion
• Track your marketing expenses
• Track the marketing promotion’s redemptions.

The third step is usually where most restaurants fail in their marketing. Restaurants can use all types of marketing promotions to promote their restaurant, but if they don’t track the results of each marketing endeavor then they can’t properly evaluate how it affects sales for their restaurant. Keeping track of things like online coupons and gift certificates for your restaurant doesn’t have to be difficult.

With the FoodviaWeb service package, you can easily track your online customers with a database, and their order history. When you can predict a customer’s average order value, you can be a lot more knowledgeable about who is eating at your restaurant. With FoodviaWeb, you can hold your online ordering and custom website accountable, because you will know who using is your online ordering, gift certificates, and online coupons for your restaurant.

The responsible online marketing solution for your restaurant is FoodviaWeb.

Click here to see a demonstration web site with online ordering.